BJC Foods

BJC Foods (Malaysia) Sdn Bhd is a Malaysian subsidiary of Berli Jucker Public Company Limited (BJC), a renowned Thai conglomerate with a heritage dating back to 1882. Established in Malaysia in 2001, BJC Foods continues the legacy of its parent company, which has been a leader in trading, manufacturing, and servicing across Thailand for over 135 years. The company operates from Shah Alam, Selangor, serving both local and regional markets.

BJC Foods (Malaysia) is the manufacturer and brand owner of Wise Potato Chips in Malaysia, one of its flagship consumer products. In addition to its own branded offerings, the company serves as an Original Equipment Manufacturer (OEM) for multiple brands of potato chips and snack foods, demonstrating its strong manufacturing capabilities and versatility in the snack food industry.

With a well-established presence in the Malaysian snack food sector, BJC Foods (Malaysia) holds a solid market position as both a brand owner and a trusted OEM partner. The company markets its products under the Wise Cottage Fries brand and maintains an active digital presence through social media platforms, engaging consumers across Malaysia and the broader regional market.