Daajan Holding Group

Al Daajan Holding is an ambitious and diversified conglomerate established in 1983 in the Kingdom of Saudi Arabia, operating across multiple sectors including food industries, real estate investment, and general trade. The group has built a strong presence throughout the KSA by maintaining international standards in business implementation and investing significantly in human resources, with a workforce exceeding 2,000 employees nationwide.

The holding company operates several well-known brands and subsidiaries, including Juhaina (a confectionery and fine chocolate brand), Al Hatab Bakery and Foods (offering fresh handmade bakeries and ready-to-eat products), Al Hatab Supermarket, Serbal Security Services, and Daajan Investment & Construction, which develops residential and economic housing projects. This diverse portfolio reflects the group's strategy of horizontal and vertical expansion across complementary business sectors.

Al Daajan Holding has established a long-term expansion plan designed to incorporate new business activities through acquisitions and mergers, simultaneously broadening its geographic reach and deepening its investment in specialized food processing and other industries. With over 35 years of operational experience, the group is recognized as a prominent and multifaceted organization within the Saudi Arabian business landscape.