First Toys International Co. Ltd

myFirst is a pioneering kids technology brand that positions itself as the world's first Kids Tech Ecosystem, designing and developing a comprehensive range of technology products exclusively for children aged 4 and above. The company's product lineup includes GPS smartwatches (watchphones), true wireless earbuds, instant print cameras, drawing tablets, 3D pens, portable speakers, and the myFirst Circle family communication app — all engineered with child safety, ease of use, and age-appropriate features in mind.

Founded with a mission to reshape the way children learn and play, myFirst aims to create a safe technological environment where kids can grow up with technology before encountering the complexities of the adult digital world. Their devices incorporate thoughtful features such as school/class mode, parental controls, GPS tracking, and safe volume limits, giving parents peace of mind while fostering creativity and independence in children.

Trusted by over 1 million families worldwide, myFirst has established a strong global presence and is recognized as a leader in the children's consumer technology segment. The brand is particularly active across Southeast Asia and international markets, with a growing community of parents and young users who champion its products through strong word-of-mouth and social engagement.