Pakistan

Market Overview

Total Population

240M

Muslim Population

230M (96%)

Halal Market Size

$54B

Market Growth (CAGR)

10.0%

GDP (USD)

$374B

Per Capita Halal Spend

$150-200

SGIE Rank

#6

Ease of Business Rank

#108

Regulatory Framework

Halal Authority

Pakistan Halal Authority (PHA)

Certification Required

Yes — Mandatory

Key Legislation

Pakistan Halal Authority Act 2016; PSQCA halal standards (PS:3733-2022, OIC/SMIIC 1:2019 adoption)

Import Requirements

Halal certificate required for all food imports; PHA-recognized bodies

Labeling Requirements

PHA Halal Mark required

Industry

Trade Intelligence

Top Halal Exports

Rice (largest basmati exporter to GCC), halal meat, textiles/garments, leather goods, surgical instruments

Top Halal Imports

Edible oils (Indonesia/Malaysia), tea, spices, dairy ingredients

Government Incentives

PM Export Package for halal; tax exemptions in EPZs; PHA export promotion; TDAP trade development

FDI Rules

Foreign investment welcome; BOI facilitation; 100% repatriation of profits allowed

Consumer Insights

Halal Awareness

Very High

E-Commerce Adoption

Growing rapidly — Daraz, Foodpanda

Cold Chain Maturity

Low-to-Moderate

Per Capita Halal Spend

$150-200

Dining Scene

Widespread — non-halal essentially absent

Halal Food Availability

Widespread

Events in Pakistan

Companies in Pakistan

Market Statistics

Official Authority

Pakistan Halal Authority (PHA)