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Editorial note: Market figures cited in this article are estimates based on publicly available industry reports and may vary by source. HalalExpo.com aims to present the most current data available but readers should verify figures for business decisions. Sources include the State of the Global Islamic Economy Report, DinarStandard, and national halal authority publications.
Pakistan is home to 230 million people, the overwhelming majority Muslim, yet the country captures less than 1% of the $7 trillion global halal market. By contrast, smaller economies like Malaysia, Turkey, and the UAE have built halal export industries worth tens of billions. Pakistan's halal export potential is conservatively estimated at $5 billion annually.
In 2023, the government established the Pakistan Halal Authority under a dedicated act of parliament. PHA's mandate includes establishing a unified halal standard, accrediting certification bodies, negotiating mutual recognition with JAKIM, BPJPH, and GCC authorities, and training halal auditors.
Inconsistent cold chain infrastructure, limited testing laboratory capacity, bureaucratic delays in PHA accreditation, and competition from established halal exporters (Brazil, India, Australia) in meat markets. Infrastructure investment, public-private partnerships, and streamlined certification processes are essential to realising the $5 billion opportunity.
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