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Editorial note: Market figures cited in this article are estimates based on publicly available industry reports and may vary by source. HalalExpo.com aims to present the most current data available but readers should verify figures for business decisions. Sources include the State of the Global Islamic Economy Report, DinarStandard, and national halal authority publications.
Southeast Asia is the heartland of the global halal economy. Home to more than 270 million Muslims and a rapidly expanding middle class, the region hosts some of the most important halal trade shows on the planet. Whether you are an exporter seeking new distribution channels, a manufacturer looking to get certified, or an investor scouting the next wave of halal consumer goods, attending the right expo can accelerate your business by years.
This guide ranks the top 10 halal-relevant trade shows in Southeast Asia for 2026, covering dates, locations, scale, target attendees, indicative booth costs, and what makes each event worth your budget.
Dates: Q2 2026 (exact dates TBC) | Venue: Saigon Exhibition and Convention Centre (SECC), Ho Chi Minh City
Vietnam is an emerging halal production hub, with the government actively courting Muslim-majority markets in the Middle East and ASEAN. Halal Expo Vietnam is a relatively young event but growing quickly, attracting Vietnamese food and beverage manufacturers, rubber and seafood exporters, and buyers from Malaysia, Indonesia, and the UAE.
Scale: Approximately 150 exhibitors and 8,000 visitors in its most recent edition. Who should attend: Vietnamese exporters seeking halal certification and regional distribution, international buyers sourcing from Vietnam. Booth costs: Approximately USD 800–1,500 for a 9 sqm shell scheme. Why it made the list: First-mover advantage in a fast-growing halal production market with low booth costs and limited competition from established players.
Dates: August 2026 | Venue: Jakarta Convention Center (JCC), Jakarta, Indonesia
Jakarta Halal Expo sits alongside SIAL InterFood and Trade Expo Indonesia in the Indonesian event calendar, targeting halal-focused SMEs and local consumers. The event has strong government backing from the Halal Product Assurance Organizing Agency (BPJPH) and is a useful platform for local brands seeking domestic retail distribution.
Scale: 300+ exhibitors, 25,000+ visitors. Who should attend: Indonesian halal SMEs, domestic retailers, halal certification consultants. Booth costs: IDR 5–12 million (approximately USD 300–750) per 9 sqm. Why it made the list: Direct access to Indonesia's 230-million-Muslim domestic market, with strong BPJPH presence for certification guidance.
Dates: September 2026 | Venue: Grand City Convex, Surabaya, East Java
Focused on East Java — Indonesia's second-largest economic region — Halal Indo reaches buyers and manufacturers outside the Jakarta bubble. The event covers food and beverages, modest fashion, pharmaceuticals, cosmetics, and halal tourism. East Java is home to a significant cluster of halal-certified food manufacturers supplying global markets.
Scale: 200+ exhibitors, 20,000+ visitors. Who should attend: Regional food manufacturers, modest fashion brands, cosmetics brands seeking MUI certification. Booth costs: IDR 4–10 million per 9 sqm. Why it made the list: Reaches a different buyer base from Jakarta shows; strong B2C component useful for brand building in the world's largest Muslim-majority country.
Dates: October 2026 | Venue: Indonesia Convention Exhibition (ICE) BSD City, Greater Jakarta
Trade Expo Indonesia (TEI) is the country's flagship trade fair, organised by the Ministry of Trade. While not exclusively halal, TEI has dedicated halal product pavilions and is attended by international buyers from 100+ countries. Indonesian halal exporters — particularly in food, fashion, and furniture — use TEI to sign deals with Middle Eastern, European, and North American distributors.
Scale: 2,000+ exhibitors, 200,000+ visitors, USD 8–10 billion in recorded transactions. Who should attend: Export-ready Indonesian manufacturers, international importers, trade commissioners. Booth costs: From IDR 15 million per 9 sqm for standard pavilion. Why it made the list: Transaction volume and international buyer access dwarf most standalone halal shows; the halal pavilion is increasingly prominent.
Dates: November 2026 | Venue: Jakarta International Expo (JIExpo) Kemayoran
SIAL InterFood is the Southeast Asian edition of the global SIAL network (the world's largest food industry event brand). The Jakarta edition covers food processing, beverages, packaging, food technology, and retail. Given Indonesia's demographics, the majority of products on display comply with or are seeking halal certification, and MUI has a strong presence.
Scale: 1,500+ exhibitors from 50+ countries, 40,000+ visitors. Who should attend: Food manufacturers, packaging companies, food tech firms, retail buyers, supermarket chains. Booth costs: USD 200–400 per sqm for raw space; shell scheme from USD 350–600 per sqm. Why it made the list: International pedigree, broad F&B coverage, and MUI certification advisory services on-site.
Dates: October 2026 | Venue: Kuala Lumpur Convention Centre (KLCC)
FHM is Malaysia's premier food, beverage, and hospitality trade show, held biennially. Co-located events include the Chef's Table competition, Malaysia International Gastronomy Festival, and a dedicated halal ingredients showcase. JAKIM's involvement ensures that certification guidance is woven into the event's programming.
Scale: 1,200+ exhibitors from 35+ countries, 30,000+ visitors. Who should attend: F&B manufacturers, hotel purchasing managers, restaurant groups, food importers. Booth costs: From MYR 450 per sqm for raw space. Why it made the list: JAKIM presence and Malaysia's status as the global gold standard in halal certification make FHM uniquely valuable for exporters targeting GCC and OIC markets via Malaysian halal certification.
Dates: May 2026 | Venue: Jakarta International Expo (JIExpo) Kemayoran
Distinct from Jakarta Halal Expo, Halal Expo Indonesia is the country's largest dedicated halal trade fair, organised in collaboration with BPJPH and the Indonesian Ulema Council (MUI). It covers all halal industry verticals: food, cosmetics, pharmaceuticals, fashion, finance, and travel. A critical feature is the on-site halal certification fast-track program.
Scale: 500+ exhibitors, 50,000+ visitors, 30+ countries represented. Who should attend: Indonesian and international brands seeking MUI certification, halal finance institutions, modest fashion brands, pharmaceutical manufacturers. Booth costs: From IDR 10 million per 9 sqm. Why it made the list: MUI and BPJPH direct access, the largest dedicated halal event in the world's most populous Muslim-majority country, and strong B2B matchmaking program.
Dates: April 2026 | Venue: Singapore Expo, Changi
FHA-Food & Hotel Asia is one of Asia's most prestigious F&B and hospitality trade shows, attracting global buyers, distributors, and manufacturers. Held biennially, FHA spans food processing, ingredients, equipment, beverages, and hospitality supplies. Singapore's position as a regional business hub means buyers from across ASEAN, South Asia, the Middle East, and beyond attend. The halal pavilion has grown substantially in recent editions.
Scale: 2,500+ exhibitors from 70+ countries, 60,000+ trade visitors. Who should attend: Halal food exporters seeking regional distribution, food technology companies, equipment suppliers targeting Muslim-majority markets, hotel chains. Booth costs: From SGD 500 per sqm for raw space; shell scheme from SGD 800 per sqm. Why it made the list: Unmatched international buyer access, Singapore's neutral-ground reputation for deal-making, MUIS certification advisory on-site.
Dates: May 2026 | Venue: IMPACT Exhibition and Convention Center, Bangkok, Thailand
A joint venture between the Thai government and Koelnmesse (organiser of Anuga, the world's largest food trade fair), THAIFEX-Anuga Asia has rapidly become the most important food trade show in mainland Southeast Asia. Thailand's Central Islamic Council (CICOT) operates a dedicated halal zone, and the Thailand Halal Assembly uses the event to promote Thai halal exports — a USD 12+ billion industry targeting OIC countries.
Scale: 3,000+ exhibitors from 50+ countries, 97,000+ trade visitors across 5 days. Who should attend: Food and beverage manufacturers, halal ingredients suppliers, frozen and chilled food exporters, retail chains, importers from GCC and OIC markets. Booth costs: From THB 18,000–30,000 per sqm (approximately USD 500–850) depending on zone. Why it made the list: Scale, CICOT halal zone, Koelnmesse international network, and Thailand's growing ambition to become a global halal food hub make this essential for anyone exporting from ASEAN.
Dates: April 2026 | Venue: Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur
The Malaysia International Halal Showcase (MIHAS) is the world's largest halal trade fair and the undisputed number one on this list. Organised by the Malaysia External Trade Development Corporation (MATRADE) under the Ministry of Investment, Trade and Industry, MIHAS has been running since 2004 and serves as the global benchmark for halal industry trade.
Scale: 800+ exhibitors from 60+ countries, 30,000+ trade visitors, USD 600 million+ in business transactions recorded annually. Sectors covered: food and beverages, ingredients, pharmaceuticals, cosmetics and personal care, modest fashion, Islamic finance, halal logistics, and tourism.
Who should attend: Any company that exports or plans to export halal-certified products; certification bodies; halal standards agencies; investors in the halal economy; distributors from GCC, EU, and OIC markets.
Booth costs: From MYR 600 per sqm for local companies; international exhibitors typically budget MYR 800–1,200 per sqm plus logistics. A 9 sqm shell scheme starts at approximately MYR 7,500 (USD 1,600).
Why it is number one: JAKIM — the world's most respected halal certification authority — has a commanding presence. MIHAS is the single best place to initiate or advance Malaysian halal certification, meet OIC government buyers, sign distribution agreements for Gulf markets, and benchmark your product against the world's leading halal manufacturers. For any brand serious about global halal market penetration, MIHAS is not optional.
For most companies with a limited budget, the optimal approach is to anchor on MIHAS (April, Kuala Lumpur) or THAIFEX (May, Bangkok) as your primary event, supplement with FHA Singapore for buyer access, and then target one Indonesian event — either Halal Expo Indonesia or SIAL InterFood — based on your sector. This gives you coverage across all three major ASEAN halal markets (Malaysia, Indonesia, Thailand) within a single calendar year.
Booth costs vary widely by country and event tier. Budget USD 3,000–8,000 for a modest 9 sqm booth including shell scheme, freight, and staff travel at a tier-1 event. Second-tier Indonesian shows can be entered for under USD 2,000 all-in, making them excellent test markets before committing to a full MIHAS or FHA presence.
The halal industry is relationship-driven. The companies that extract the most value from these events are those that research buyers in advance, book meetings before arrival, and follow up within 48 hours. A disciplined trade show strategy in Southeast Asia can open USD 1 million+ distribution agreements — but only for exhibitors who come prepared.
Events & Shows
From MIHAS in Kuala Lumpur to Gulfood in Dubai and Anuga in Cologne, the global halal trade show circuit spans six continents and billions in potential deals. This is the definitive 2026 calendar for halal industry professionals — with booth costs, audience profiles, and ROI guidance for first-time exhibitors.
Events & Shows
Everything international brands need to know about exhibiting at MIHAS 2026: application process, booth costs, shell scheme packages, visa logistics, pre-show marketing, and on-floor strategies that generate real ROI.
Events & Shows
March 16, 2026 · 9 min
Everything you need to know before booking a booth at a halal trade show. Shell scheme vs space only, pricing by event, inclusions checklist, and how to compare value across MIHAS, Gulfood, OIC Istanbul, and other major halal expos.