UpTrends International

Uptrends is a best-in-class Digital Experience Monitoring (DEM) platform that enables organizations to monitor critical web and API user journeys from over 230 ISP-based checkpoint locations worldwide. Unlike cloud-based monitoring solutions that rely on AWS, Azure, or GCP infrastructure, Uptrends provides an accurate outside-in perspective by emulating real end-user behavior, detecting geography-specific incidents, DNS issues, ISP-related latency, and corporate network failures before they impact customers.

The platform specializes in identity-driven user journey testing, supporting end-to-end flows involving SSO and MFA authentication using real commercial browsers, as well as low-code setup for complex multi-step synthetic checks. Uptrends also offers seamless integration with OpenTelemetry-compatible observability platforms, enabling teams to centralize synthetic monitoring data and accelerate incident correlation without sacrificing depth of visibility.

Recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring, Uptrends serves teams at some of the world's top brands, including Deutsche Telekom and NS. The platform is part of the ITRS Group following its acquisition and provides infrastructure for global enterprises to scale monitoring coverage through tools such as the Uptrends Terraform Provider.