Loading…
Loading…
Editorial note: Market figures cited in this article are estimates based on publicly available industry reports and may vary by source. HalalExpo.com aims to present the most current data available but readers should verify figures for business decisions. Sources include the State of the Global Islamic Economy Report, DinarStandard, and national halal authority publications.
The global halal food market is projected to exceed $3.2 trillion by 2027, growing at a CAGR of 6.1% from its estimated $2.5 trillion base in 2023. Within this vast market, a new generation of halal-native brands is scaling rapidly — combining food technology, modern branding, and global distribution to capture Muslim consumer spending across Southeast Asia, the Middle East, Europe, and North America.
Below, we profile 30 brands making an impact in 2026 across six product categories. These are brands that are either achieving rapid revenue growth, breaking into new markets, or setting product and marketing standards that others in the halal industry are following.
Mamee-Double Decker's flagship snack brand, with over 50 years of halal snack heritage. The Monster noodle snack is a Malaysian icon — JAKIM-certified, exported to 50+ countries, and increasingly targeting Gen Z consumers through social media and limited-edition flavours. The parent group's 2025 revenue exceeded RM 1.2 billion.
A London-born halal snack brand founded in 2020 targeting the UK's 3.4 million Muslim consumers. Munchmate reformulated classic British crisps and snacks to halal standards, using HFA certification and modern brand design to compete with mainstream snack aisle products. Now available in Asda, Morrison's, and Co-op.
Thailand's Oishi (Osotspa group) operates the largest halal-certified snack production facility in Southeast Asia. Its shrimp crackers, seaweed snacks, and rice crackers carry both JAKIM recognition and Thai CICOT halal certification, making them a leading export snack brand into the Middle East and ASEAN Muslim markets.
KP Snacks, one of the UK's largest snack manufacturers, has expanded its halal-certified product range under HFA certification following sustained demand from retail and foodservice. Its Butterkist popcorn and Hula Hoops lines now carry HFA marks and are stocked in all major UK supermarkets.
Want Want Holdings is one of Asia's largest rice cracker and snack manufacturers, with extensive halal certification for its export lines. The brand's Hi-Chew-style chewy candies and rice cracker products are certified by IDCP (Indonesia) and distributed across the Middle East and Southeast Asia.
The poultry brand of Malaysia's QL Resources group, Ayamas is one of Malaysia's top halal-certified chicken brands. With vertically integrated production from farm to retail, Ayamas's JAKIM-certified processed chicken products (nuggets, sausages, marinated cuts) are available in all major Malaysian supermarkets and exported to Singapore and Brunei.
Al-Kabeer is one of the Gulf region's most recognised halal meat and frozen food brands, with manufacturing operations in India and distribution across the GCC, UK, and US. Its frozen meat products — kofta, kebabs, marinated chicken — are certified by multiple Gulf-recognised bodies and exported to 40+ countries.
Crescent Foods is the US's leading zabiha halal chicken brand. Hand-slaughtered and ISNA-certified, Crescent's premium positioning targets observant Muslim consumers who do not accept machine-slaughtered "machine halal" chicken. The brand is available in Whole Foods, Walmart, and Amazon Fresh across the US.
Shazans is one of the UK's oldest halal meat processors, with over 45 years in operation. The brand's cooked chicken and kebab products supply both retail (Tesco, Asda) and QSR channels. In 2024, Shazans expanded its manufacturing capacity by 40% following increased demand from UK halal QSR chains.
Beef + Lamb New Zealand administers halal certification for New Zealand's grass-fed red meat export programme. New Zealand is one of the world's largest exporters of halal-certified beef and lamb, with the Al-Imdaad-certified programme serving the Middle East, Malaysia, and Indonesia. The programme is a benchmark for halal-certified agricultural commodity exports.
Kepak's Rustlers brand extended its ready-meal burger range with an HFA-certified halal line in 2024, targeting the 1 in 8 UK consumers seeking halal convenience food. The halal Rustlers range achieved six-figure case sales within six months of launch, signalling significant unmet demand in UK halal convenience.
BRAHIM'S Holdings is the largest JAKIM-certified ready meal and food service operator in Malaysia. Its retort-pouched meals — Malaysian favourites including Nasi Lemak, Rendang, and Mee Goreng — are available on Malaysia Airlines flights and exported to 24 countries. The brand has achieved consistent double-digit revenue growth driven by airline catering and export channels.
Tasty Bites Eatables (a TreeHouse Foods subsidiary) produces halal-certified Indian ready meals for export to North America, Europe, and the Middle East. Its USDA Organic + halal combination products (curries, lentil dals, rice dishes) target natural food retail channels alongside halal grocery.
DINA Foods produces halal Levantine ready meals — hummus, falafel, stuffed vine leaves, tabbouleh — certified by HFA. The brand has scaled from specialist ethnic grocery to mainstream UK supermarkets including Sainsbury's and Ocado, driven by the broader consumer shift toward Mediterranean cuisine.
Saffron Road is the US's leading premium halal frozen meal brand, with ISNA halal certification and an emphasis on clean-label, globally-inspired cuisine. Its product range covers South Asian, Middle Eastern, and East Asian flavour profiles, stocked in Whole Foods, Target, and specialist natural food retailers nationwide.
Pokka is one of Southeast Asia's leading RTD beverage manufacturers, with MUIS (Singapore) halal certification across its full beverage range. Pokka's green tea, milk tea, and juice drinks are exported to over 20 countries including the Gulf. The brand is notable for achieving dual Japanese quality standards and ASEAN halal compliance simultaneously.
Fraser & Neave's food and beverage division is a halal-certified stalwart of the Southeast Asian beverage market. Its evaporated and condensed milk products (F&N Gold Coin) are kitchen staples in Malaysia, Singapore, and Thailand. F&N has invested significantly in halal certification infrastructure to support Middle East and South Asian export growth.
Boncafé International is Southeast Asia's largest halal-certified specialty coffee brand. JAKIM-recognised and CICOT-certified, Boncafé's RTD coffee, coffee capsules, and roasted beans are exported to the Gulf and ASEAN markets. The brand has capitalised on the rapid growth of halal specialty coffee culture in Gulf states.
Nestlé's Milo is one of the world's most consumed halal-certified beverages. The JAKIM-certified malt chocolate drink dominates the Malaysian, Indonesian, and Nigerian markets and is exported to 40+ countries. Milo's halal certification is maintained across all production facilities globally.
Rubicon, owned by AG Barr, is the UK's leading halal exotic juice drink brand. With HFA certification and flavours including mango, passion fruit, guava, and lychee, Rubicon targets South Asian and Middle Eastern diaspora consumers in the UK and Europe. The brand has achieved consistent growth through both mainstream grocery and specialist halal retail.
Ülker is one of Turkey's largest food conglomerates and the largest halal-certified biscuit and chocolate manufacturer in the world by production volume. Its products — biscuits, chocolate bars, wafers, and snack cakes — carry Turkish Diyanet halal certification and are exported to 110+ countries including significant volumes into the EU and Gulf markets.
Haribo, the world's largest gummy confectionery brand, produces a dedicated halal product range certified by the German Islamic Shura Council. Haribo Halal uses beef gelatin sourced from halal-slaughtered cattle and is manufactured on dedicated production lines. The range is available across Europe, the UK, and is increasingly exported to Gulf retail chains.
Gandour is one of the Middle East's largest confectionery manufacturers, with production facilities in Lebanon, Saudi Arabia, and Egypt. Its wafer biscuits, chocolate products, and sugar confectionery are halal-certified and distributed across the GCC and North Africa. The brand has significant brand equity in Arab household pantries spanning three generations.
Baskin-Robbins operates dedicated halal-certified outlets in Malaysia (JAKIM) and Indonesia (MUI) using halal-certified ingredients including halal-certified dairy, halal emulsifiers, and halal colourings. The halal Baskin-Robbins network has expanded to 120+ locations in Malaysia, making it one of the largest halal QSR ice cream operations globally.
Lotte Confectionery has obtained KOREA HALAL AUTHORITY (KHA) and MUI certification for its export confectionery lines including Pepero (chocolate-dipped biscuit sticks) and Choco Pie. Korean confectionery has seen significant demand growth in ASEAN and Middle Eastern markets driven by the Korean Wave (Hallyu), with halal certification unlocking the full Muslim consumer market.
Dutch Lady is Malaysia's most recognised dairy brand, with JAKIM halal certification across its full product range including UHT milk, flavoured milk, yoghurt, and growing milk. FrieslandCampina's Malaysian operation is a benchmark for halal dairy compliance, including halal verification of processing aids and packaging materials.
Almarai is the world's largest vertically integrated dairy company in the Arab world, with annual revenue exceeding SAR 18 billion. Its SFDA-certified halal dairy products — fresh milk, flavoured milk, cheese, butter, and yoghurt — are the market leader across all six GCC states and are exported to Jordan, Egypt, and the wider MENA region.
Indolakto (PT Industri Pengolahan Susu) is Indonesia's largest dairy manufacturer, owned by the Salim Group. Its Indomilk brand holds MUI halal certification and serves Indonesia's 270 million consumers across UHT milk, flavoured milk, condensed milk, and ice cream. Indolakto is a core player in Indonesia's rapidly growing packaged dairy segment.
Clover, the UK's largest dairy spread brand, carries HFA halal certification for its full spread range. The brand's mainstream supermarket presence (Tesco, Sainsbury's, Asda) combined with halal certification makes it one of the most widely available halal-certified dairy brands in the UK mainstream market.
Mengniu Dairy, China's second-largest dairy group by revenue, has invested significantly in halal certification for its export product lines. With CNCA (China National Accreditation Service) halal certification, Mengniu exports UHT milk and infant formula to the Gulf, Southeast Asia, and African Muslim markets. China's dairy export capacity combined with competitive pricing makes Mengniu a growing force in global halal dairy trade.
Across all six categories, the fastest-growing halal food brands share several strategic characteristics:
Browse halal food companies on HalalExpo to connect with over 400 verified halal industry businesses. Explore the global halal trade show calendar to discover where these brands exhibit and meet buyers.
Industry Insights
Malaysia consistently ranks as the world's top Muslim-friendly destination. From Kuala Lumpur's vibrant halal food scene to Penang's Malay heritage and Langkawi's resort beaches, this guide covers everything Muslim travellers need to know.
Industry Insights
Japan is one of the most rewarding destinations for Muslim travellers — if you know where to look. This practical guide covers halal food, prayer facilities, and Muslim-friendly stays across Tokyo, Osaka, and Kyoto.
Industry Insights
Which airlines offer the best halal meal options? We compare Emirates, Malaysia Airlines, Turkish Airlines, Saudia, and more — covering certification standards, how to request halal meals, and tips for Muslim travellers.